We’re always looking for trouble
We believe that all great innovation starts by identifying unmet needs and wants in your consumers’ everyday lives – the problems they’d like someone to solve. We explore the dark corners where a product or service has yet to boldly go, looking for angst, frustration and longing. It’s a dirty job, but somebody has to do it.
Once we’re satisfiied we’ve found a real issue we’ll set to work coming up with fresh, imaginative and practical ideas to make someone’s life better.